IT’S WHERE THE MAGIC HAPPENS!
Last week my daughter made the big jump from primary school to high school. It was a big day all round. New teachers, new environment and new friends. Everything was moving up a notch and she had to roll with it. She had no choice. No matter how much she enjoyed her old school it was time for change. It was time for her to move from what was comfortable to something new, bigger and much scarier (although she did it with ease and with much less emotion than me).
As business owners we have to understand for results and progression we have to follow suit. To stay where we are at doing what we are doing month after month will eventually kill our business. We have to understand that outside of our comfort zone is where the magic happens.
What’s the definition of insanity?
‘Doing what you have always done but expecting different results’.
I have found for many business owners the whole idea of digital makes them uncomfortable. They don’t understand it, it’s complex and it scares them. BUT here is some truth if that is you…
Digital is where the magic happens!
If you are serious about growing your business, then you really do need to embrace digital marketing and here’s why.
YOUR TARGET AUDIENCE RESIDES THERE
It doesn’t matter who your target audience is I guarantee they are online. They spend their time there and when they are looking for the service or products you offer, they more than likely look online. The question is, are they finding you?
It might be Facebook, Google Ads, LinkedIn or Instagram but they are out there and they are ready to do business. Are you?
RIP YELLOW PAGES
It was recently announced that the big yellow books time is over. Its time is up and really did signify that it’s now all about digital.
Gone are the days of people picking up physical books to find what they are looking for. Instead they go online and search Google or Facebook.
Times are changing and your business needs to change with it.
IT’S COST EFFECTIVE AND TRACKABLE
The big mistake many people make with digital is thinking it’s going to bankrupt them. Yes, you do have to be careful. Yes, many people have wasted their money and that’s why it’s important you get the right help and advice.
There are many options out there for your business and if you get the right advice and choose well, every penny you spend you should reap back and more.
One of the beauties of the digital world is you can monitor every penny you spend. Through analytics you can monitor is Google working for you, are people visiting your website and are people liking your Facebook page? It’s all trackable meaning you can monitor your spend and know if you are getting a return on your investment.
INCREASES TURNOVER AND PROFIT
You want to make more money right? Of course you do!
The simple fact is by utilising your online presence correctly you can reach more people than ever before. If you can get your digital strategy right (I wrote a post on this recently) then you can grow your business at an aggressive rate.
The access is there; it is down to you to maximise it. Every business needs to make more money to grow and digital can help you do this.
If you are not harnessing the power of digital, then it’s time to move from what is comfortable to where the magic happens. If you need help and you are not sure where to start, then do access my free 30-minute consultation call. I will help get you started and give you some actionable plans that you can implement to start to see digital work for your business. Book it here.
If you want to hang out with me and other business owners, make sure to click here to join my FREE private Facebook group. Also, if you have not checked out my podcast, ‘The Unstuck Show’ then have a listen here.